Kaya Marketplace is building a B2B trading ecosystem for FMCG in Sub-Saharan Africa, starting in Greater Accra, Ghana. This page includes quick facts, approved descriptions, and copy you can use in articles, newsletters, and announcements.
Kaya Marketplace is a tech-driven B2B marketplace designed to help retailers source FMCG products from wholesalers more efficiently, with logistics built into the trade flow. Our goal is to reduce friction in wholesale buying and delivery so MSMEs can restock faster, reduce stock-outs, and grow.
Kaya is launching with a focus on Greater Accra, with a long-term vision to expand across Sub-Saharan Africa.
Short version
“Kaya Marketplace is a Ghana-based B2B marketplace for FMCG trade, connecting retailers and wholesalers with logistics built into the buying experience. Kaya is launching in Greater Accra with a mission to empower MSMEs and modernize African trade.”
Long version
“Kaya Marketplace is building a tech-driven B2B trading ecosystem for FMCG in Sub-Saharan Africa, starting in Ghana. The platform is designed to help retailers source from wholesalers more efficiently, while improving reliability and coordination across the supply chain.
Kaya’s mission is to transform African trade by empowering 12M+ MSMEs across a £400B+ FMCG market. Beginning in Greater Accra, Kaya is building the infrastructure to make wholesale buying and delivery simpler, more trusted, and more scalable for the businesses that keep communities running.”
You are welcome to use either version in articles, newsletters, and event listings. Please do not alter the core facts.
“Kaya” means “Load” in an African dialect, referencing Ghanaian head porters who help traders move goods every day. The name reflects Kaya’s focus: building practical infrastructure that respects how trade works today, while creating a better way forward.
Kaya is developing an ecosystem of tools designed to work together.
Multi-vendor trading platform
For wholesale buying, available as a PWA accessible from any browser.
Driver mobile app
For delivery jobs and logistics operations.
Shipper tools
For individuals and businesses moving goods, available on mobile and web apps.
Admin console
For dispatch, disputes, finance, and performance management.
Use these lines in press coverage, partner decks, or event listings.
“Kaya is building the infrastructure layer for modern African trade.”
“A logistics-enabled B2B marketplace helping MSMEs restock faster and grow.”
“Connecting retailers, wholesalers, and drivers to reduce friction in FMCG supply chains.”
The following assets are available for press use. Contact us at [email protected] to request any of the items below.
Logos (PNG/SVG)
Primary wordmark in teal and yellow
Brand guidelines
Colours, typography, and usage rules
Product screenshots
Marketplace, Driver App, and Shipper Platform
Founder photos
Optional, available on request
All assets are provided for editorial and press use only. Please do not alter the Kaya wordmark or brand colours.
For press and partnership enquiries, contact us directly.
If you prefer to route media enquiries to a personal or team email instead, get in touch and we will update this section.
Interested in covering Kaya?
Kaya Marketplace is launching in Accra, Ghana. For coverage, interviews, or beta access, reach out to our press team.
